“I’m excited because these Tellys reward storytelling that’s more raw and authentic,” said Takeda. “The first award was for a full-blown documentary series we did for Buick GMC where we followed a successful Chicago-area dealership as it attempted to adopt a new, appointment-based selling culture. For this story, we wanted to capture things as they happened. So we showed how the leaders within the dealership struggled with the changes and revealed their fears about if it would work. This was a nine-month labor of love, and I’m grateful the judges found our story compelling.
“The second award was for a new client CHRISTUS Health – a Catholic-based healthcare system based in Texas. They brought us in to capture their leaders during a pilgrimage where their ministry began in central France. We were interested in capturing real moments, and our cinematographers did a great job of documenting their experiences. After combing through hours of footage and thousands of stills, we created a 90-second promo titled ‘Answering the Call.'”
Congratulations to the entire team.